Privacy Policy

Effective Date: February 10th, 2017
Last Updated: July 13th, 2026

Safe Life Defense (“Safe Life Defense,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit safelifedefense.com, purchase our products, communicate with us, create an account, interact with our advertisements, or otherwise use our websites and services.

This Privacy Policy applies to personal information collected through our website, ecommerce operations, customer-service channels, marketing activities, and related services.

1. Personal Information We Collect

Depending on how you interact with us, we may collect the following categories of personal information.

Identifiers and contact information

This may include:

• Name
• Email address
• Telephone number
• Billing address
• Shipping address
• Account username or customer ID
• IP address
• Device and advertising identifiers

Commercial and transaction information

This may include:

• Products viewed, purchased, returned, or added to a shopping cart
• Order history
• Billing and shipping information
• Payment method and payment status
• Discounts, promotions, and loyalty activity
• Product reviews and customer preferences

Payment-card information is generally processed by our payment providers. We do not intend to store complete payment-card numbers or security codes.

Internet and electronic activity

This may include:

• Pages and products viewed
• Search terms used on our website
• Links and buttons clicked
• Shopping-cart activity
• Referring website or advertisement
• Website interactions
• Session duration
• Browser and device type
• Operating system
• Approximate location derived from IP address
• Advertising and attribution information

Account and authentication information

This may include:

• Login credentials
• Account preferences
• Saved addresses
• Order and account activity

Passwords are maintained in protected or hashed form where applicable.

Communications

This may include:

• Emails
• Text messages
• Customer-service communications
• Product questions
• Warranty or return requests
• Survey responses
• Reviews and other information you submit

Inferences

We may make inferences about interests, product preferences, likely purchasing behavior, or marketing preferences based on website activity and purchase history.

Sensitive personal information

We may process limited sensitive personal information when necessary to complete a transaction, maintain an account, prevent fraud, comply with law, or provide requested services.

We do not use sensitive personal information to infer characteristics about consumers except as permitted by law.

2. Sources of Personal Information

We may collect personal information from:

• You directly
• Your use of our website
• Cookies, pixels, tags, scripts, and similar technologies
• Payment processors
• Shipping and fulfillment providers
• Advertising and analytics providers
• Email and SMS providers
• Social-media platforms
• Fraud-prevention and security providers
• Customer-service providers
• Business partners and affiliates
• Publicly available sources
• Other parties when permitted by law

3. How We Use Personal Information

We may use personal information to:

• Process and fulfill orders
• Provide products and services
• Operate shopping-cart, checkout, account, and payment functions
• Communicate about orders, shipping, returns, warranties, and customer service
• Maintain and secure customer accounts
• Detect and prevent fraud, abuse, and security incidents
• Personalize website content and product recommendations
• Analyze website performance and customer behavior
• Improve products, services, usability, and marketing
• Measure advertising effectiveness and attribution
• Create and manage advertising audiences
• Provide advertising and retargeting
• Send promotional email or SMS communications where permitted
• Administer promotions, surveys, and reviews
• Comply with legal, tax, accounting, and regulatory obligations
• Enforce our terms and protect our legal rights
• Carry out corporate transactions such as a merger, financing, reorganization, or sale

4. Cookies and Similar Technologies

We use cookies, pixels, tags, scripts, local storage, software development kits, session replay tools, and similar technologies.

These technologies may be used to:

• Operate the website
• Maintain login sessions
• Remember cart contents
• Process orders
• Maintain security
• Prevent fraud
• Remember privacy preferences
• Analyze website traffic
• Understand how visitors use the website
• Measure advertising performance
• Personalize advertising
• Support retargeting
• Attribute purchases to marketing sources

Required technologies

Required technologies support essential website functions, such as:

• Shopping-cart functionality
• Checkout
• Payments
• Account login
• Security
• Fraud prevention
• Load balancing
• Remembering privacy choices

These technologies may operate regardless of your optional cookie preferences because they are necessary to provide the website and requested services.

Analytics and session replay

We may use analytics and session replay technologies, including Google Analytics, Microsoft Clarity, and similar tools, to understand how visitors interact with our website.

These technologies may collect information such as:

• Pages viewed
• Products viewed
• Clicks
• Scrolling
• Navigation paths
• Session duration
• Device and browser information
• Approximate location
• Website errors and performance information

Advertising and retargeting

We may use advertising, measurement, and retargeting technologies provided by companies such as:

• Google
• Meta
• Microsoft
• TikTok
• Pinterest
• Snap
• Other advertising, affiliate, and measurement providers

These technologies may be used to:

• Measure advertising performance
• Attribute visits and purchases
• Create or refine audiences
• Deliver relevant advertisements
• Retarget website visitors
• Limit advertisement frequency
• Understand how users interact with advertisements

5. Microsoft Clarity

We use Microsoft Clarity to understand how visitors interact with our website through behavioral metrics, heatmaps, and session replay.

Clarity may collect information such as:

• Pages viewed
• Clicks
• Scrolling activity
• Navigation behavior
• Device and browser information
• Approximate location
• Interactions with website elements

We use this information to improve website performance, usability, customer experience, and marketing.

We configure session replay tools to mask or exclude sensitive information where reasonably possible. We do not intend for Clarity or similar tools to collect payment-card details, passwords, government identifiers, or other sensitive form contents.

6. Your Privacy Choices

You may manage certain cookies and tracking technologies by clicking Your Privacy Choices in the footer of our website.

The privacy preference tool may allow you to manage categories such as:

• Analytics and session replay
• Advertising and retargeting
• Sale or sharing of personal information
• Targeted advertising

Required technologies will remain active where necessary to operate the website, process transactions, maintain security, prevent fraud, or remember your preferences.

Your settings generally apply to the browser and device on which you make the selection. You may need to repeat your selections if you:

• Use another device or browser
• Clear cookies or local storage
• Use a private browsing session

7. Sale, Sharing, and Targeted Advertising

We do not sell personal information in exchange for money.

However, certain advertising, analytics, measurement, and retargeting activities may be considered a “sale,” “sharing,” or use of personal information for “targeted advertising” under certain U.S. state privacy laws.

The categories of personal information that may be disclosed for these purposes include:

• Identifiers
• Internet or electronic activity
• Commercial information
• Approximate location
• Advertising identifiers
• Inferences regarding interests or preferences

The recipients may include:

• Advertising platforms
• Social-media platforms
• Analytics providers
• Attribution providers
• Marketing technology providers

You may opt out by clicking Your Privacy Choices in the website footer and selecting the applicable option.

We do not knowingly sell or share the personal information of consumers under 16 without the authorization required by law.

8. Global Privacy Control

Where required by applicable law, we recognize qualifying browser-based opt-out preference signals, including Global Privacy Control, as a request to opt out of:

• Sale of personal information
• Sharing of personal information
• Targeted advertising

An opt-out preference signal generally applies to the browser or device transmitting the signal.

9. Do Not Track

Some browsers offer a traditional “Do Not Track” setting.

Because there is no uniform industry standard governing traditional Do Not Track signals, we do not currently respond to them.

This is separate from Global Privacy Control and other legally recognized opt-out preference signals, which we honor where required by law.

10. How We Disclose Personal Information

We may disclose personal information to the following categories of recipients.

Service providers and contractors

These may include:

• Ecommerce platforms
• Website-hosting providers
• Payment processors
• Shipping and fulfillment companies
• Fraud-prevention providers
• Security providers
• Customer-service providers
• Email and SMS providers
• Analytics providers
• Session replay providers
• Information technology vendors
• Data-storage providers
• Professional advisors

These parties may process personal information on our behalf under contractual restrictions.

Advertising and analytics partners

We may make information available to advertising, analytics, attribution, social-media, and retargeting partners as described in this Privacy Policy and subject to applicable privacy choices.

Legal and compliance disclosures

We may disclose personal information:

• To comply with law, regulation, court order, subpoena, or legal process
• To respond to government or law-enforcement requests
• To protect our rights, customers, employees, property, or safety
• To detect or prevent fraud, abuse, or security threats
• To investigate or enforce violations of our terms

Corporate transactions

We may disclose personal information in connection with:

• A merger
• Acquisition
• Financing
• Reorganization
• Bankruptcy
• Sale of assets
• Transfer of all or part of our business

11. Email and SMS Communications

You may opt out of promotional emails by using the unsubscribe link contained in the message.

You may opt out of promotional text messages by replying STOP or following the instructions in the message.

Even after opting out of promotional communications, we may continue sending transactional or service-related communications concerning:

• Orders
• Shipping
• Returns
• Warranties
• Account activity
• Security
• Customer-service requests

12. Data Retention

We retain personal information for as long as reasonably necessary to:

• Complete transactions
• Fulfill orders
• Maintain customer accounts
• Provide customer support
• Process returns and warranties
• Prevent fraud
• Maintain security
• Comply with legal, tax, accounting, and regulatory obligations
• Resolve disputes
• Enforce agreements
• Protect legal rights

Retention periods may vary based on the type of information and the purpose for which it was collected.

When information is no longer reasonably necessary, we may delete, anonymize, or aggregate it, subject to applicable law and technical limitations.

13. Data Security

We use administrative, technical, and physical safeguards designed to protect personal information.

However, no website, network, transmission, or storage system can be guaranteed to be completely secure. You are responsible for maintaining the confidentiality of your account credentials and notifying us of suspected unauthorized access.

14. U.S. State Privacy Rights

Depending on your state of residence and applicable law, you may have the right to:

• Confirm whether we process your personal information
• Access personal information
• Obtain a copy of personal information
• Correct inaccurate personal information
• Delete personal information
• Opt out of sale
• Opt out of sharing
• Opt out of targeted advertising
• Limit certain uses of sensitive personal information
• Opt out of certain profiling
• Appeal a denial of a privacy request
• Exercise privacy rights without unlawful discrimination

These rights are subject to applicable exceptions and eligibility requirements.

To exercise an applicable privacy right, you may:

• Email us at Info@safelifedefense.com
• Call us at 702-829-4029
• Submit a request through https://safelifedefense.com/privacy-data-rights-request-form/
• Use Your Privacy Choices in the website footer for cookie, sale, sharing, or targeted-advertising choices

We may need to verify your identity before processing certain requests.

We will use information submitted in connection with a privacy request only to evaluate, verify, and respond to the request, unless otherwise permitted by law.

Where required, you may use an authorized agent to submit a request on your behalf. We may require proof of authorization and may ask you to verify your identity directly.

If we deny an appealable request, we will provide instructions for submitting an appeal where required.

15. California Privacy Notice

This section applies to California residents where the California Consumer Privacy Act, as amended, applies.

California residents may have the right to:

• Know the categories of personal information collected
• Know the categories of sources from which information was collected
• Know the business or commercial purposes for collecting, using, selling, or sharing information
• Know the categories of third parties to whom information is disclosed
• Access specific pieces of personal information
• Request correction
• Request deletion
• Obtain a portable copy of certain information
• Opt out of sale or sharing
• Limit certain uses and disclosures of sensitive personal information
• Exercise rights without discrimination

Categories collected during the preceding 12 months

We may have collected the following categories of personal information:

• Identifiers
• Customer-record information
• Commercial information
• Internet or electronic network activity
• Approximate geolocation
• Audio or communications information where you contact us
• Inferences
• Limited sensitive personal information used for account access, transactions, fraud prevention, or legal compliance

Business purposes

We may collect, use, and disclose these categories for the purposes described in Sections 3 and 10 of this Privacy Policy.

Categories sold or shared

We may have sold or shared, as those terms are defined under California law, the following categories for advertising, measurement, analytics, or retargeting:

• Identifiers
• Commercial information
• Internet or electronic network activity
• Approximate geolocation
• Inferences

The recipients may include advertising, analytics, attribution, and social-media partners.

We do not knowingly sell or share personal information of consumers under 16 without legally required authorization.

Exercising California rights

California residents may submit requests using the methods listed in Section 14.

To opt out of sale or sharing, click Your Privacy Choices in the website footer or use a qualifying Global Privacy Control signal.

16. Children’s Privacy

Our website and services are not directed to children under 13, and we do not knowingly collect personal information from children under 13.

If you believe a child under 13 has provided personal information to us, contact us at Info@safelifedefense.com so we can investigate and take appropriate action.

Federal children’s privacy rules impose additional requirements when an online service is directed to children under 13 or knowingly collects their personal information.

17. Third-Party Websites and Services

Our website may contain links to third-party websites, applications, or services.

We are not responsible for the privacy, security, or content practices of third parties. Their collection and use of information are governed by their own privacy notices.

18. Changes to This Privacy Policy

We may update this Privacy Policy periodically.

When we make changes, we will update the Last Updated date at the top of the policy. We may provide additional notice where required by law or where changes are material.

19. Contact Us

For questions about this Privacy Policy or our privacy practices, contact:

Safe Life Defense
1379 Raiders Way
Henderson, NV 89052 USA
Email: Info@safelifedefense.com
Telephone: 702-829-4029